Gain immediate access to our proven system and get paid to create irresistible
Social Media Strategies
for your prospective clients -- in HALF the time --
and charge more money than you ever imagined.
Learn Our Proprietary Social Media Audit & Strategic Planning Process that has been successfully applied to more than 300 Businesses in the Past Two Years Alone!
(Our agency charges a minimum of $2500 for this service)
Dear Fellow Social Media Professional,
If you are currently providing "Social Media as a Service" to clients, this information has the potential to immediately and forever change your business.
Today, your success as a Social Media Manager depends on your understanding of social media's role in business. Your ability to help a company navigate the increasingly tricky waters of social media will determine which businesses choose to work with you, and how much they will pay.
Imagine the advantage that you would have if someone handed you a Social Media Strategic Playbook from the future. A Playbook that was the result of 10 years of social media client work, with every kind of business imaginable. From the mom and pop local business to speakers, authors, coaches, athletes, celebrities, tech startups, non-profits, all the way up to fortune 100 companies.
And imagine if that playbook gave you a step-by-step process that was successfully used to perform Social Media Audits and a Strategic Roadmaps for more than 300 companies over the span of two years.
What could the advantage of that knowledge do for you and your business?
What kind of confidence would it create for you?
How would it increase the value that you bring to your clients?
You're about to find out because that's exactly what you are about to get your hands on today!
Social Strategist Pro.
A Step-By-Step Strategic Playbook for Social Media Professionals.
13 Training Modules
(with more than 50 Step-By-Step Videos)
Email Templates and More
This is the exact plan and process that we use in our agency with our clients, and we charge a minimum of $2500 for the service.
Let's Take A look at What's Inside...
The very first step at the beginning of the client lifecycle
The big shift: setting up an exploratory discovery call
The purpose of the exploratory discovery call and the questions you’ll be asking
How to wrap up the discovery call
Specific examples of what to say so the client knows you heard them and understand their objectives
How to offer to take the next step with the client and have them hire you to create a strategic report
What is included in the actual audit
Where to look to gather the data that will have you understand the current state of the client’s marketing efforts
A brief overview of competitor research
How to go beyond “best practices” that can be applied to any business across all industries by showcasing your creativity with wild card ideas
How we summarize the client priorities from things they could immediately implement to make the greatest impact to a sequence of areas that could be addressed in the future
An overview of the complete cycle: initial inquiry, discovery call, week for you do your homework, report of findings call, proposal.
Example emails to send to move to the next step depending on whether they need further approval or are ready to seal the deal
Completing a strategy session doesn’t necessarily mean you’re going to continue working with the client
Five options for “what comes next” after the strategy presentation is complete
- The magic moment when the proposal seamlessly occurs
How this sets the stage for the client desiring to work with you even more because you’ve demonstrated your value
Why there is almost no actual “selling” necessary when you’re in this position
How following this method raises the perceived value of what you have to offer
How to consider what options to offer to continue working together and how to price those options.
A scale from your end that can help you determine what to charge based on your confidence, level of experience, and workload
The factors from the client’s perspective that will determine the perceived value for them
You'll also hear briefly about the fifth (least common) type of business and the unique strategy needed for this type. You'll learn:
How to begin a successful audit with the all-important discovery call
The questions to ask the client about where they are, where they want to be, what their challenges are and what they’re looking to accomplish
The importance of really listening, taking notes and demonstrating you understand where the client is with their business and what they’re after in terms of business results
You'll discover the consistent objectives that almost every client is looking to accomplish (some or all of):
It is the same approach that we teach our students. You’ll be getting an overview of this approach to give you what you need to understand how to do a client audit.
Most people are familiar with the concept of Know, Like, and Trust as the foundation of every sale that has ever happened on or offline. In this training, Kate broadens and deepens the concepts of Know, Like, Trust, and Conversion as they apply to the Social Media Pro approach in conducting an audit.
You’ll learn how to assess each of the phases and what to look for.
You'll also learn about what we call the Optimization Cycle and how to establish a "rinse-and-repeat process" for each objective.
You’ll learn about the holistic approach we take a Social Media Pro, including:
Determining if the client has a strong branding and a content strategy in place before you begin the audit
Does the client have content that reflects their company, brand, and core values?
What content needs to be developed as part of their overall content strategy so that they have content to share through social media using social media best practices?
As you jump into auditing the brand, you’re looking to see consistency and cohesion among these components.
We also cover discussing Content Marketing with the client and how to leverage featured blog posts to create a fleet of supporting content that we can steadily publish on the website, social media, and/or third-party blogs.
You’ll learn how to do the necessary research to make recommendations for how to achieve their content marketing goals.
We've also included Templates and Documents.
You can quickly and easily make them your own.
Kate Buck Jr. is a Social Media Strategist from Austin, Texas. Since 2009, she has worked with some of the top names in Internet Marketing, as well as consulted with hundreds of organizations, entrepreneurs, nonprofits and freelance professionals. Kate is the co-founder of Social Media Pro, a training program for Social Media Marketing Professionals. Her courses have trained more than 30,000 students. As a digital nomad, Kate is usually traveling to cities all over the world, speaking and training at interactive conferences and events. A student herself, she is fascinated with the technology that connects people, and is passionate about training and developing social media managers.
As a Facebook Marketing Specialist with more than 19 years of Internet Marketing experience, Jesse helps companies both large and small, from Tech Start Up's, Fortune 100's, Speakers, Authors, Coaches, Celebrities, and local businesses to maximize their Facebook Marketing efforts. He's guided clients to build a Facebook presence from concept to millions of fans and has managed over $17M in Facebook Advertising. He's worked with and coached some of today’s top Internet marketers. His particular area of expertise is as a Strategic Social Media Marketing Consultant; helping companies to leverage the data intelligence of Social Media and effectively apply it to all areas of their business.
“Once again Kate & Jesse hit it out of the park. Taking the information that matters and focusing on where it best suits the needs of the client as well as the social media manager. Just the right tweaks made in just the right places can take a company to the next level or just create some fast needed cash flow Good strategy is the key to it all, and this course will clear your fears and give you the skills needed to know the what and where of those tweaks. Get the course. You’ll be glad you did.”Kim Gail
“If you’re seeking how to refine your skills as a professional social media marketer, SMMPro’s Strategy Pro course provides detailed, step-by-step guidance on how to get the RIGHT clients to work with from the start AND how to get the best results for them so that you’ll be sure to KEEP them! Based on experience working with hundreds of clients for over a decade, combined with current trends in social media marketing, the advice in this course goes beyond everyday tactics and takes a deep-dive into a holistic approach to digital marketing that can be applied to any business in any industry. You’ll learn how to create paid proposals that will sell your services FOR you, how to diagnose the health of a client’s online business, whether that client is an appropriate fit for your services, and how to best to serve your clients to get them to where they want to be with their businesses. With the strategies, tools, and resources revealed in this course, you’ll never again have any confusion around how to market on any social media platform!”Christine Rice