Facebook Retargeting

Social Retargeting Pro

Retargeting the Visitors of Your Website with Ads on Facebook. | taught by Jesse Jameson

Course description

You are less than 24 hours away from a quantum leap in your advertising... "It's like having a virtual list of every person that visits your website! "

You are about to gain access to the step-by-step guide to Website Audience Retargeting on Facebook. If you have a website that offers a product or service... YOU NEED THIS COURSE! You are only a simple decision away from being able to... Turbo charge your marketing and launch it light years ahead of your competition! Retargeting is proven to make all of your other marketing efforts many times more effective. This course will

Here's what you get...

Module 1

Facebook Website Audience Retargeting 101

What is Website Audience Retargeting? How does it work? And why it is important to your business. This first module gives you a high-level overview of retargeting and prepares you for the lessons to come.

Module 2

Getting Things Set Up

This is where I help you get set up. First we walk through getting your Facebook tracking code.

Then I show you a couple of ways that you can install it on your website (depending upon your needs).

In the 3rd lesson of this module I show you how to confirm that everything is working correctly. Once everything is good to go I show you a cool tool that will allow you to spy on your competition to see if they are setup for audience retargeting on Facebook.

Module 3

Website Audience - Overview Setup and Management

This the where I explain the 7 audience segment "bucket" types and how to use them. Next we'll take a tour of a variety of websites on the internet in different markets. I going to show you how the bucket types apply to these different pages of the sites.â??

Now it's time to do a complete walk-thru of the Facebook Audience Manager.

Next We discuss how to use the audience rules to map out segments for your website.

And Finally we dig and I show you how to create all of the 7 audience segment "bucket" types in the Facebookâ?? Audience Manager for your website.

Module 4

Audience Pixel Management for Multiple Websites

Curious what to do if you have multiple websites that you want to retarget? In this module I show you how to know if you need a Facebook Business account, and if so; how to create one and add additional ad accounts for your websites.

Module 5

Creating Lookalike Audiences

This is where you get Facebook to do the heavy lifting for you. Once your website audience has at least 100 visitors to your website, Facebook will find other Facebook Users that closely resemble your audience. This means that you can begin to seek out brand new visitors to your website.

Module 6

Audience Insights

Facebook Audience Insights: Did you know that Facebook can provide you with all kind of marketing data on the people that visit your website? We should you have to navigate the Facebook Audience Insights tool.

Module 7

Targeting Your Website Audience With Facebook Ads

Here is were we put the entire course together and show you exactly how target all of the audience segments of your website with creative ads on Facebook. You will see eight examples of how you can apply ad strategies to all of the audience segment types covered in Module #3.

Jesse Jameson
Jesse Jameson
Senior Instructor

Co-founder, Social Media Manager Pro

As a Facebook Marketing Specialist with more than 17 years of Internet Marketing experience, Jesse helps companies both large and small, from Tech Start Up's, Fortune 100's, Speakers, Authors, Coaches, Celebrities, and local businesses to maximize their Facebook Marketing efforts. He's guided clients to build a Facebook presence from concept to millions of fans and has managed over $10M in Facebook Advertising. He's worked with and coached some of today’s top Internet marketers. His particular area of expertise is as a Strategic Social Media Marketing Consultant; helping companies to leverage the data intelligence of Social Media and effectively apply it to all areas of their business.

Course Curriculum

Module 1 - Retargeting 101
29:43
Retargeting Presentation for Home Business Owners FREE
Retargeting 101
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Module 2 - Getting Set Up!
22:26
Step One
Place Your Pixel Code
Pixel Helper
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Module 3 - Putting Your Pixel to Work for You!
78:35
Module 3 Overview
Audience Buckets 101
Website Pixel Spotting
Audience Manager
Creating Audience Buckets
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Module 4 - Facebook Business Manager
07:58
Facebook Business Manager
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Module 5 - Lookalike Audiences
06:47
Lookalike Audiences
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Module 6 - Facebook Audience Insights
13:53
Audience Insights 101
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Module 7 - Targeting With Ads
21:57
Targeting Your Audiences with Ads
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Module 8 - Services
104:30
Social Retargeting Pro Slides
How to Find Clients
Sell Retargeting to Clients
Packages & Pricing
Service Fulfillment & FAQ
Working with Client Ad Accounts
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