Course curriculum

  • 1
    5-Step Approach to Social Media
    • Introduction to the 5-Step Approach to Social Media
    • Slides
    • Strategic Questions for Listening Phase
  • 2
    Listen
    • Step 1 - Listen
    • Slides
  • 3
    Create
    • Step 2 - Create
    • Slides
  • 4
    Grow
    • Step 3 - Grow
    • Slides
  • 5
    Engage
    • Step 4 - Engage
    • Slides
  • 6
    Invite
    • Step 5 - Invite
    • Slides
  • 7
    Creating Your Customer Avatar
    • Customer Avatar Training
    • Customer Avatar Workbook
  • 8
    Branding Your Business
    • Branding Overview
    • About Your Brand
    • Branding 1: Brainstorming Your Target Demographic
    • Branding 1: Solving Your Niche's "Problem"
    • Branding 1: Messaging
    • Branding 1: Your Unique Selling Proposition (USP)
    • Branding 1: Storytelling
    • Branding 2: Keyword Research
    • Branding 2: Creating a Single Email Address
    • Branding 2: Branding Components
    • Branding Checklist
    • Components of a Killer Brand
    • Domains, Keywords & Usernames
  • 9
    Editorial Calendar
    • Editorial & Promotions Calendar
    • Slides
    • Promotions & Affiliate Calendar
    • Editorial Calendar Content Mix
  • 10
    Content & Connections
    • Content & Connections
    • Blog Topic Ideas
    • 100 Killer Social Media Content Ideas
  • 11
    Setting Up Your Social Profiles
    • Tech Set Up Checklist
    • Setting up Social Profiles
    • Social Media Image Sizes Cheatsheets for 2018
  • 12
    Setting Up Gmail
    • Setting Up Gmail

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