Course curriculum

  • 1
    Welcome to Facebook Advertising Pro
  • 2
    Facebook Advertising Basics
    • Navigate to the Ads Manager
    • Facebook Ads Manager Overview
    • Ads Manager Menu Navigation
  • 3
    Audiences & Targeting
    • Creating & Managing Audiences
    • The Audience Insights Tool
  • 4
    Creating Your First Ads
    • Ad Campaign Objective
    • Ad Set - Audience Selection
    • Ad Set - Placement
    • Ad Set - Budget & Schedule
  • 5
    Maximize your Facebook Marketing
    • Facebook Newsfeed Ad Drive-By
    • Intro to Ad Types
    • Ad Type - Clicks to Website
    • Audience Growth 101
    • Ad Type - Promote Your Page
    • Ad Type - Boost a Post
    • Ad Type - Lead Generation Ads
    • Lead Generation Bonus Training Content
  • 6
    Measure - Review - Improve
    • Facebook Reporting & Optimization
  • 7
    Bonus Training Modules
    • Facebook Retargeting 101
    • 3 Types of Facebook Fan Pages
    • FanPageKarma.Net - Market Research Tool
    • Facebook Text Overlay Tool
    • Oribi - Free Facebook Ads Reporting Tool

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