Course curriculum

  • 1

    Welcome to Facebook Advertising Pro

  • 2

    Facebook Advertising Basics

    • Navigate to the Ads Manager

    • Facebook Ads Manager Overview

    • Ads Manager Menu Navigation

  • 3

    Audiences & Targeting

    • Creating & Managing Audiences

    • The Audience Insights Tool

  • 4

    Creating Your First Ads

    • Ad Campaign Objective

    • Ad Set - Audience Selection

    • Ad Set - Placement

    • Ad Set - Budget & Schedule

  • 5

    Maximize your Facebook Marketing

    • Facebook Newsfeed Ad Drive-By

    • Intro to Ad Types

    • Ad Type - Clicks to Website

    • Audience Growth 101

    • Ad Type - Promote Your Page

    • Ad Type - Boost a Post

    • Ad Type - Lead Generation Ads

    • Lead Generation Bonus Training Content

  • 6

    Measure - Review - Improve

    • Facebook Reporting & Optimization

  • 7

    Bonus Training Modules

    • Facebook Retargeting 101

    • 3 Types of Facebook Fan Pages

    • FanPageKarma.Net - Market Research Tool

    • Facebook Text Overlay Tool

    • Oribi - Free Facebook Ads Reporting Tool

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