Course curriculum

  • 1

    Facebook Q & A

    • Business Pages vs. Personal Pages

    • Advice for Posting for Multiple Businesses

    • Following Facebook's Terms of Service

    • Separate Facebook page for different products?

    • Facebook friend request limits

    • Keeping up with Facebook changes

    • Grabbing Facebook names

    • Can you change the URL of your Facebook page?

    • Can you send bulk messages to Facebook friends?

    • How should groups be used?

    • Can a Facebook Page be a replacement for a website?

    • How do I set a page administrator?

    • What's the deal with privacy filters?

    • How do I link my personal page to my business page?

    • How do you hide and manage posts?

    • How do you grow fans/followers for a page?

    • How do you delete an account?

    • If people come to my personal profile, will they be able to see all the business pages I've set up?

  • 2

    New Clients Q & A

    • How Do I Find Prospects in Specific Niches?

    • How Do I Attract New Business Online?

    • Why do they need a social media manager?

    • What type of business should I approach?

    • What if you have no experience?

    • Should you meet new clients in person?

    • Online vs. offline potential clients

    • Non-profits and social media

    • New client procedures

    • How to sell to new clients

    • How do I entice hesitant clients?

    • How do I approach non-technical new clients?

    • Finding full-time jobs

    • Developing new client procedures

    • Convincing large corporations that they need social media management services

    • Attracting non-local clients

    • How do I get started when my target market is not online?

    • How long will it take to get my first clients?

    • How to evaluate your client's needs

  • 3

    Blogging

    • If someone already has a website, why would I set up a blog for them rather than focusing on the major social media properties?

    • Do you have a structured plan for doing content research for a client?

    • Is it better to have a strong, permanent post in the first position on your blog or is it better to have the most current blog post at the top?

    • How do you recommend setting up a blog for somebody who already has an existing website?

    • Can I republish content I find on other people’s blogs?

    • Are there places that will host a blog for free for non-profit organizations?

    • How do you get somebody to subscribe to your blog?

    • How do you log in to the Wordpress dashboard?

    • Should I set up a client’s blog in their name / under their ownership?

    • How to agree on client content and filler content you can post independently as needed

    • Is the same API key used everywhere?

  • 4

    Branding

    • What do you do if your company name is already taken on Twitter and Facebook?

    • Should I rebrand?

    • Short domain names vs. long domain names for websites

    • What’s the difference between personal brand and product brand?

    • Is separate branding needed for different niches?

    • How to make accounts consistent with your client’s business

    • How to determine your brand

    • How to use consistent branding for each account

  • 5

    Consultants

    • Can social media help consultants in other industries?

    • Do you have real estate niche advice?

  • 6

    General

    • Website, Twitter, Facebook - where should I point people?

    • Using multiple email addresses

    • Using affiliate links in client tweets

    • Tips on taking vacations

    • Tips on preventing burnout

    • Tips on password security

    • If I don't have any experience, should I offer freebies in the beginning?

    • How to market to the over 50 crowd

    • How to convince people to return your call

    • Healthy conversion rates for opt-in pages

    • Finding the voice for clients

    • Do you need a large following before getting clients?

    • Do RSS numbers help rankings?

    • Do you let clients know what tools you use?

    • Can you comment on business structure legalities?

    • Help on using bitly

    • What are the best ways to build traffic?

    • How to aggregate stats for monthly reports

    • How do I keep a client after I've completed their initial set-up?

  • 7

    LinkedIn

    • How do I add LinkedIn comments to a blog?

    • What is a LinkedIn group?

    • How to setup your personal page and your company page on LinkedIn

    • How to engage on LinkedIn

    • How to customize your LinkedIn profile name

  • 8

    Networking

    • Joining groups for social media professionals

    • How do I connect with others in my niche or local area?

    • Should you meet clients in person?

    • How to find local followers

    • How to engage a large following

    • How do you engage followers?

    • How long does it take to gain 20K followers?

    • How do you gain credibility if you have few followers?

    • Forming joint venture (JV) partnerships for experience

    • How to build your network

  • 9

    Outsourcing

    • Training a non-compete contractor

    • What projects do you outsource?

    • Referral commission fees

    • Paying independent contractors

    • Non-compete agreements

    • How to calculate outsource fees

    • Should I offer content management as part of my services?

  • 10

    Packages & Pricing

    • Fees and commissions for leads

    • Can you clarify package differences?

    • Charging for consultations

    • Setting package rates and market demand

    • Freebie or discount pricing advice

    • Do package prices include creating a wordpress blog?

    • Discount pricing advice

    • Basic package plus upsells

  • 11

    Reputation Management

    • What do I do if client profiles are in disarray?

    • How to clean up profiles

    • Reputation monitoring vs. reputation management

  • 12

    Resources

    • Statistics aggregator information

    • Shopping cart recommendation

    • Email autoresponder information

    • Where do I find social media icons?

    • Where should I host videos?

    • Where do I find social media stats?

    • Video sales page for attracting contractors

    • Restaurant niche advice

    • Information from Hubspot

    • Doing research

  • 13

    Social Media Profiles & Mgmt Basics

    • Client logins for social media accounts

    • Which businesses need social media management?

    • Targeting specific demographics using social media

    • Tips for transitioning from full-time job to social media management

    • Social media management virtual assisting jobs

    • How to manage social media for internet marketers

    • How frequently should I engage?

    • Encouragement for beginners

    • Social media management commission jobs

    • Social media strategy for connecting

    • Site reports, audits, and evaluations

    • Is there a risk of getting banned for multiple client accounts?

    • What are the optimal days and times for social media management?

    • How to write social media profiles

  • 14

    Testimonials

    • Do you have a success story of a student landing their first customer?

    • More student success stories

  • 15

    Twitter

    • How to review # (hash tags) in Twitter

    • Using Twitter lists

    • Using to Twitter chats to get followers

    • How do I engage a large Twitter following?

    • What is a Twitter hashtag?

    • What are @ Replies?

    • What is Twitter list?

    • Unfollowing on Twitter

    • How do I get interest without constant self-promotion?

    • Adding Twitter contacts via email

    • Saving searches in Twitter

  • 16

    Websites

    • What is a blog post?

    • Web host recommendations

    • Using keywords tags

    • Using free Wordpress templates

    • Should you have a static website or a blog?

    • Should you list your prices on your website?

    • Should domain name mention social media?

    • How to setup your website

    • What comes first? Hosting or Wordpress?

    • Embedding video on your blog

    • Do you need a website?

    • Customizing website graphics

    • Custom web design

    • Choosing website colors

    • Cheapest way to create a site

    • YouTube embed code explanation

    • Wordpress.org explanation

    • Why do you need a wordpress account?

    • Where do I find the akismet API number?