Kate Buck
Senior Instructor
Co-founder, Social Media Manager Pro
Kate Buck Jr. has worked with some of the top names in Internet Marketing and has consulted with hundreds of entrepreneurs, businesses, and nonprofits around the globe. She is the creator of a Social Media Manager training program in which more than 10,000 social media managers have participated and speaks at interactive marketing conferences and trainings around the country.
Course Curriculum
Facebook Q & A
Business Pages vs. Personal Pages
Advice for Posting for Multiple Businesses
Following Facebook's Terms of Service
Separate Facebook page for different products?
Facebook friend request limits
Keeping up with Facebook changes
Grabbing Facebook names
Can you change the URL of your Facebook page?
Can you send bulk messages to Facebook friends?
How should groups be used?
Can a Facebook Page be a replacement for a website?
How do I set a page administrator?
What's the deal with privacy filters?
How do I link my personal page to my business page?
How do you hide and manage posts?
How do you grow fans/followers for a page?
How do you delete an account?
If people come to my personal profile, will they be able to see all the business pages I've set up?
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New Clients Q & A
How Do I Find Prospects in Specific Niches?
How Do I Attract New Business Online?
Why do they need a social media manager?
What type of business should I approach?
What if you have no experience?
Should you meet new clients in person?
Online vs. offline potential clients
Non-profits and social media
New client procedures
How to sell to new clients
How do I entice hesitant clients?
How do I approach non-technical new clients?
Finding full-time jobs
Developing new client procedures
Convincing large corporations that they need social media management services
Attracting non-local clients
How do I get started when my target market is not online?
How long will it take to get my first clients?
How to evaluate your client's needs
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Blogging
If someone already has a website, why would I set up a blog for them rather than focusing on the major social media properties?
Do you have a structured plan for doing content research for a client?
Is it better to have a strong, permanent post in the first position on your blog or is it better to have the most current blog post at the top?
How do you recommend setting up a blog for somebody who already has an existing website?
Can I republish content I find on other people’s blogs?
Are there places that will host a blog for free for non-profit organizations?
How do you get somebody to subscribe to your blog?
How do you log in to the Wordpress dashboard?
Should I set up a client’s blog in their name / under their ownership?
How to agree on client content and filler content you can post independently as needed
Is the same API key used everywhere?
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Branding
What do you do if your company name is already taken on Twitter and Facebook?
Should I rebrand?
Short domain names vs. long domain names for websites
What’s the difference between personal brand and product brand?
Is separate branding needed for different niches?
How to make accounts consistent with your client’s business
How to determine your brand
How to use consistent branding for each account
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Consultants
Can social media help consultants in other industries?
Do you have real estate niche advice?
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General
Website, Twitter, Facebook - where should I point people?
Using multiple email addresses
Using affiliate links in client tweets
Tips on taking vacations
Tips on preventing burnout
Tips on password security
If I don't have any experience, should I offer freebies in the beginning?
How to market to the over 50 crowd
How to convince people to return your call
Healthy conversion rates for opt-in pages
Finding the voice for clients
Do you need a large following before getting clients?
Do RSS numbers help rankings?
Do you let clients know what tools you use?
Can you comment on business structure legalities?
Help on using bitly
What are the best ways to build traffic?
How to aggregate stats for monthly reports
How do I keep a client after I've completed their initial set-up?
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LinkedIn
How do I add LinkedIn comments to a blog?
What is a LinkedIn group?
How to setup your personal page and your company page on LinkedIn
How to engage on LinkedIn
How to customize your LinkedIn profile name
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Networking
Joining groups for social media professionals
How do I connect with others in my niche or local area?
Should you meet clients in person?
How to find local followers
How to engage a large following
How do you engage followers?
How long does it take to gain 20K followers?
How do you gain credibility if you have few followers?
Forming joint venture (JV) partnerships for experience
How to build your network
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Outsourcing
Training a non-compete contractor
What projects do you outsource?
Referral commission fees
Paying independent contractors
Non-compete agreements
How to calculate outsource fees
Should I offer content management as part of my services?
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Packages & Pricing
Fees and commissions for leads
Can you clarify package differences?
Charging for consultations
Setting package rates and market demand
Freebie or discount pricing advice
Do package prices include creating a wordpress blog?
Discount pricing advice
Basic package plus upsells
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Reputation Management
What do I do if client profiles are in disarray?
How to clean up profiles
Reputation monitoring vs. reputation management
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Resources
Statistics aggregator information
Shopping cart recommendation
Email autoresponder information
Where do I find social media icons?
Where should I host videos?
Where do I find social media stats?
Video sales page for attracting contractors
Restaurant niche advice
Information from Hubspot
Doing research
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Social Media Profiles & Mgmt Basics
Client logins for social media accounts
Which businesses need social media management?
Targeting specific demographics using social media
Tips for transitioning from full-time job to social media management
Social media management virtual assisting jobs
How to manage social media for internet marketers
How frequently should I engage?
Encouragement for beginners
Social media management commission jobs
Social media strategy for connecting
Site reports, audits, and evaluations
Is there a risk of getting banned for multiple client accounts?
What are the optimal days and times for social media management?
How to write social media profiles
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Testimonials
Do you have a success story of a student landing their first customer?
More student success stories
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Twitter
How to review # (hash tags) in Twitter
Using Twitter lists
Using to Twitter chats to get followers
How do I engage a large Twitter following?
What is a Twitter hashtag?
What are @ Replies?
What is Twitter list?
Unfollowing on Twitter
How do I get interest without constant self-promotion?
Adding Twitter contacts via email
Saving searches in Twitter
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Websites
What is a blog post?
Web host recommendations
Using keywords tags
Using free Wordpress templates
Should you have a static website or a blog?
Should you list your prices on your website?
Should domain name mention social media?
How to setup your website
What comes first? Hosting or Wordpress?
Embedding video on your blog
Do you need a website?
Customizing website graphics
Custom web design
Choosing website colors
Cheapest way to create a site
YouTube embed code explanation
Wordpress.org explanation
Why do you need a wordpress account?
Where do I find the akismet API number?
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