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About the instructor
Co-founder, Social Media Manager Pro
Kate Buck Jr. has worked with some of the top names in Internet Marketing and has consulted with hundreds of entrepreneurs, businesses, and nonprofits around the globe. She is the creator of a Social Media Manager training program in which more than 10,000 social media managers have participated and speaks at interactive marketing conferences and trainings around the country.
What's included?
Course Curriculum
Facebook Q & A
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Business Pages vs. Personal Pages
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Advice for Posting for Multiple Businesses
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Following Facebook's Terms of Service
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Separate Facebook page for different products?
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Facebook friend request limits
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Keeping up with Facebook changes
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Grabbing Facebook names
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Can you change the URL of your Facebook page?
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Can you send bulk messages to Facebook friends?
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How should groups be used?
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Can a Facebook Page be a replacement for a website?
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How do I set a page administrator?
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What's the deal with privacy filters?
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How do I link my personal page to my business page?
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How do you hide and manage posts?
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How do you grow fans/followers for a page?
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How do you delete an account?
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If people come to my personal profile, will they be able to see all the business pages I've set up?
New Clients Q & A
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How Do I Find Prospects in Specific Niches?
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How Do I Attract New Business Online?
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Why do they need a social media manager?
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What type of business should I approach?
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What if you have no experience?
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Should you meet new clients in person?
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Online vs. offline potential clients
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Non-profits and social media
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New client procedures
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How to sell to new clients
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How do I entice hesitant clients?
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How do I approach non-technical new clients?
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Finding full-time jobs
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Developing new client procedures
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Convincing large corporations that they need social media management services
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Attracting non-local clients
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How do I get started when my target market is not online?
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How long will it take to get my first clients?
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How to evaluate your client's needs
Blogging
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If someone already has a website, why would I set up a blog for them rather than focusing on the major social media properties?
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Do you have a structured plan for doing content research for a client?
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Is it better to have a strong, permanent post in the first position on your blog or is it better to have the most current blog post at the top?
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How do you recommend setting up a blog for somebody who already has an existing website?
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Can I republish content I find on other people’s blogs?
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Are there places that will host a blog for free for non-profit organizations?
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How do you get somebody to subscribe to your blog?
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How do you log in to the Wordpress dashboard?
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Should I set up a client’s blog in their name / under their ownership?
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How to agree on client content and filler content you can post independently as needed
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Is the same API key used everywhere?
Branding
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What do you do if your company name is already taken on Twitter and Facebook?
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Should I rebrand?
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Short domain names vs. long domain names for websites
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What’s the difference between personal brand and product brand?
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Is separate branding needed for different niches?
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How to make accounts consistent with your client’s business
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How to determine your brand
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How to use consistent branding for each account
General
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Website, Twitter, Facebook - where should I point people?
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Using multiple email addresses
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Using affiliate links in client tweets
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Tips on taking vacations
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Tips on preventing burnout
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Tips on password security
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If I don't have any experience, should I offer freebies in the beginning?
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How to market to the over 50 crowd
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How to convince people to return your call
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Healthy conversion rates for opt-in pages
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Finding the voice for clients
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Do you need a large following before getting clients?
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Do RSS numbers help rankings?
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Do you let clients know what tools you use?
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Can you comment on business structure legalities?
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Help on using bitly
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What are the best ways to build traffic?
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How to aggregate stats for monthly reports
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How do I keep a client after I've completed their initial set-up?
Networking
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Joining groups for social media professionals
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How do I connect with others in my niche or local area?
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Should you meet clients in person?
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How to find local followers
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How to engage a large following
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How do you engage followers?
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How long does it take to gain 20K followers?
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How do you gain credibility if you have few followers?
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Forming joint venture (JV) partnerships for experience
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How to build your network
Resources
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Statistics aggregator information
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Shopping cart recommendation
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Email autoresponder information
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Where do I find social media icons?
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Where should I host videos?
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Where do I find social media stats?
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Video sales page for attracting contractors
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Restaurant niche advice
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Information from Hubspot
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Doing research
Social Media Profiles & Mgmt Basics
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Client logins for social media accounts
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Which businesses need social media management?
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Targeting specific demographics using social media
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Tips for transitioning from full-time job to social media management
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Social media management virtual assisting jobs
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How to manage social media for internet marketers
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How frequently should I engage?
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Encouragement for beginners
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Social media management commission jobs
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Social media strategy for connecting
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Site reports, audits, and evaluations
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Is there a risk of getting banned for multiple client accounts?
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What are the optimal days and times for social media management?
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How to write social media profiles
Twitter
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How to review # (hash tags) in Twitter
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Using Twitter lists
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Using to Twitter chats to get followers
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How do I engage a large Twitter following?
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What is a Twitter hashtag?
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What are @ Replies?
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What is Twitter list?
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Unfollowing on Twitter
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How do I get interest without constant self-promotion?
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Adding Twitter contacts via email
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Saving searches in Twitter
Websites
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What is a blog post?
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Web host recommendations
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Using keywords tags
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Using free Wordpress templates
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Should you have a static website or a blog?
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Should you list your prices on your website?
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Should domain name mention social media?
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How to setup your website
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What comes first? Hosting or Wordpress?
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Embedding video on your blog
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Do you need a website?
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Customizing website graphics
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Custom web design
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Choosing website colors
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Cheapest way to create a site
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YouTube embed code explanation
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Wordpress.org explanation
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Why do you need a wordpress account?
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Where do I find the akismet API number?