Course curriculum

  • 1
    Facebook Q & A
    • Business Pages vs. Personal Pages
    • Advice for Posting for Multiple Businesses
    • Following Facebook's Terms of Service
    • Separate Facebook page for different products?
    • Facebook friend request limits
    • Keeping up with Facebook changes
    • Grabbing Facebook names
    • Can you change the URL of your Facebook page?
    • Can you send bulk messages to Facebook friends?
    • How should groups be used?
    • Can a Facebook Page be a replacement for a website?
    • How do I set a page administrator?
    • What's the deal with privacy filters?
    • How do I link my personal page to my business page?
    • How do you hide and manage posts?
    • How do you grow fans/followers for a page?
    • How do you delete an account?
    • If people come to my personal profile, will they be able to see all the business pages I've set up?
  • 2
    New Clients Q & A
    • How Do I Find Prospects in Specific Niches?
    • How Do I Attract New Business Online?
    • Why do they need a social media manager?
    • What type of business should I approach?
    • What if you have no experience?
    • Should you meet new clients in person?
    • Online vs. offline potential clients
    • Non-profits and social media
    • New client procedures
    • How to sell to new clients
    • How do I entice hesitant clients?
    • How do I approach non-technical new clients?
    • Finding full-time jobs
    • Developing new client procedures
    • Convincing large corporations that they need social media management services
    • Attracting non-local clients
    • How do I get started when my target market is not online?
    • How long will it take to get my first clients?
    • How to evaluate your client's needs
  • 3
    Blogging
    • If someone already has a website, why would I set up a blog for them rather than focusing on the major social media properties?
    • Do you have a structured plan for doing content research for a client?
    • Is it better to have a strong, permanent post in the first position on your blog or is it better to have the most current blog post at the top?
    • How do you recommend setting up a blog for somebody who already has an existing website?
    • Can I republish content I find on other people’s blogs?
    • Are there places that will host a blog for free for non-profit organizations?
    • How do you get somebody to subscribe to your blog?
    • How do you log in to the Wordpress dashboard?
    • Should I set up a client’s blog in their name / under their ownership?
    • How to agree on client content and filler content you can post independently as needed
    • Is the same API key used everywhere?
  • 4
    Branding
    • What do you do if your company name is already taken on Twitter and Facebook?
    • Should I rebrand?
    • Short domain names vs. long domain names for websites
    • What’s the difference between personal brand and product brand?
    • Is separate branding needed for different niches?
    • How to make accounts consistent with your client’s business
    • How to determine your brand
    • How to use consistent branding for each account
  • 5
    Consultants
    • Can social media help consultants in other industries?
    • Do you have real estate niche advice?
  • 6
    General
    • Website, Twitter, Facebook - where should I point people?
    • Using multiple email addresses
    • Using affiliate links in client tweets
    • Tips on taking vacations
    • Tips on preventing burnout
    • Tips on password security
    • If I don't have any experience, should I offer freebies in the beginning?
    • How to market to the over 50 crowd
    • How to convince people to return your call
    • Healthy conversion rates for opt-in pages
    • Finding the voice for clients
    • Do you need a large following before getting clients?
    • Do RSS numbers help rankings?
    • Do you let clients know what tools you use?
    • Can you comment on business structure legalities?
    • Help on using bitly
    • What are the best ways to build traffic?
    • How to aggregate stats for monthly reports
    • How do I keep a client after I've completed their initial set-up?
  • 7
    LinkedIn
    • How do I add LinkedIn comments to a blog?
    • What is a LinkedIn group?
    • How to setup your personal page and your company page on LinkedIn
    • How to engage on LinkedIn
    • How to customize your LinkedIn profile name
  • 8
    Networking
    • Joining groups for social media professionals
    • How do I connect with others in my niche or local area?
    • Should you meet clients in person?
    • How to find local followers
    • How to engage a large following
    • How do you engage followers?
    • How long does it take to gain 20K followers?
    • How do you gain credibility if you have few followers?
    • Forming joint venture (JV) partnerships for experience
    • How to build your network
  • 9
    Outsourcing
    • Training a non-compete contractor
    • What projects do you outsource?
    • Referral commission fees
    • Paying independent contractors
    • Non-compete agreements
    • How to calculate outsource fees
    • Should I offer content management as part of my services?
  • 10
    Packages & Pricing
    • Fees and commissions for leads
    • Can you clarify package differences?
    • Charging for consultations
    • Setting package rates and market demand
    • Freebie or discount pricing advice
    • Do package prices include creating a wordpress blog?
    • Discount pricing advice
    • Basic package plus upsells
  • 11
    Reputation Management
    • What do I do if client profiles are in disarray?
    • How to clean up profiles
    • Reputation monitoring vs. reputation management
  • 12
    Resources
    • Statistics aggregator information
    • Shopping cart recommendation
    • Email autoresponder information
    • Where do I find social media icons?
    • Where should I host videos?
    • Where do I find social media stats?
    • Video sales page for attracting contractors
    • Restaurant niche advice
    • Information from Hubspot
    • Doing research
  • 13
    Social Media Profiles & Mgmt Basics
    • Client logins for social media accounts
    • Which businesses need social media management?
    • Targeting specific demographics using social media
    • Tips for transitioning from full-time job to social media management
    • Social media management virtual assisting jobs
    • How to manage social media for internet marketers
    • How frequently should I engage?
    • Encouragement for beginners
    • Social media management commission jobs
    • Social media strategy for connecting
    • Site reports, audits, and evaluations
    • Is there a risk of getting banned for multiple client accounts?
    • What are the optimal days and times for social media management?
    • How to write social media profiles
  • 14
    Testimonials
    • Do you have a success story of a student landing their first customer?
    • More student success stories
  • 15
    Twitter
    • How to review # (hash tags) in Twitter
    • Using Twitter lists
    • Using to Twitter chats to get followers
    • How do I engage a large Twitter following?
    • What is a Twitter hashtag?
    • What are @ Replies?
    • What is Twitter list?
    • Unfollowing on Twitter
    • How do I get interest without constant self-promotion?
    • Adding Twitter contacts via email
    • Saving searches in Twitter
  • 16
    Websites
    • What is a blog post?
    • Web host recommendations
    • Using keywords tags
    • Using free Wordpress templates
    • Should you have a static website or a blog?
    • Should you list your prices on your website?
    • Should domain name mention social media?
    • How to setup your website
    • What comes first? Hosting or Wordpress?
    • Embedding video on your blog
    • Do you need a website?
    • Customizing website graphics
    • Custom web design
    • Choosing website colors
    • Cheapest way to create a site
    • YouTube embed code explanation
    • Wordpress.org explanation
    • Why do you need a wordpress account?
    • Where do I find the akismet API number?