Course curriculum

  • 1
    Branding Part I: Brand & Messaging
    • Branding Overview
    • Standing Out
    • Personal vs. Business Brands
    • KBJ vs. SMP
    • Target Market & Messaging
    • USP & Storytelling
    • Naming Keywords
    • Quiz: Doing Client Work -Branding Part 1
  • 2
    Branding Part II: Brand Components
    • Components Overview
    • Colors & Logo
    • Headshots
    • Bio & Tagline
    • Website
    • Digital Business Cards
    • Social Profiles
    • Content & Connecting
    • Quiz: Doing Client Work -Branding Part 2
  • 3
    Templates & Documents
    • About Your Brand
    • Branding Checklist
    • Branding Components
  • 4
    Connect & Support
    • Support