Course curriculum

  • 1

    Branding Part I: Brand & Messaging

    • Branding Overview

    • Standing Out

    • Personal vs. Business Brands

    • KBJ vs. SMP

    • Target Market & Messaging

    • USP & Storytelling

    • Naming Keywords

    • Quiz: Doing Client Work -Branding Part 1
  • 2

    Branding Part II: Brand Components

    • Components Overview

    • Colors & Logo

    • Headshots

    • Bio & Tagline

    • Website

    • Digital Business Cards

    • Social Profiles

    • Content & Connecting

    • Quiz: Doing Client Work -Branding Part 2
  • 3

    Templates & Documents

    • About Your Brand

    • Branding Checklist

    • Branding Components
  • 4

    Connect & Support

    • Support