Course curriculum

  • 1
    Part I: Strategy Overview & SMP Approach
    • The Four Types of Businesses
    • Consultation & Objectives
    • Know, Like, Trust
    • The SMP Approach
    • Quiz: Doing Client Work - Planning & Strategy Part 1
  • 2
    Part II: Essential Elements
    • Essential Elements: Branding
    • Content Marketing
    • Content Research Part 1
    • Content Research Part 2
    • Content Planning & Multimedia Content
    • Blogging
    • Social Content Distribution
    • Social Funnel
    • Boosting & Retargeting
    • Scheduling & Measurement
    • Quiz: Doing Client Work - Planning & Strategy Part 2
  • 3
    Part III. Report of Findings
    • Report of Findings: Overview
    • Report of Findings: Branding
    • Report of Findings: Keywords
    • Report of Findings: Google Analytics
    • Report of Findings: Multimedia
    • Report of Findings: Blog Post
    • Report of Findings: Socialize
    • Report of Findings: Facebook System
    • Report of Findings: Examples
    • Report of Findings: Facebook Retargeting
    • Report of Findings: Scheduling
    • Report of Findings: Instagram
    • Report of Findings: LinkedIn
    • Report of Findings: Pinterest
    • Report of Findings: Twitter
    • Report of Findings: Metrics
    • Report of Findings: Opportunities
    • Report of Findings: Summary & Proposal
  • 4
    Templates & Documents
    • Social Media Strategy Template
    • Editable PowerPoint Template
    • Strategic Questionnaire Document
    • Discovery Call Follow Up Email
    • Welcome Email
  • 5
    Connect & Support
    • Support