Course curriculum

  • 1

    Part I: Strategy Overview & SMP Approach

    • The Four Types of Businesses

    • Consultation & Objectives

    • Know, Like, Trust

    • The SMP Approach

    • Quiz: Doing Client Work - Planning & Strategy Part 1
  • 2

    Part II: Essential Elements

    • Essential Elements: Branding

    • Content Marketing

    • Content Research Part 1

    • Content Research Part 2

    • Content Planning & Multimedia Content

    • Blogging

    • Social Content Distribution

    • Social Funnel

    • Boosting & Retargeting

    • Scheduling & Measurement

    • Quiz: Doing Client Work - Planning & Strategy Part 2
  • 3

    Part III. Report of Findings

    • Report of Findings: Overview

    • Report of Findings: Branding

    • Report of Findings: Keywords

    • Report of Findings: Google Analytics

    • Report of Findings: Multimedia

    • Report of Findings: Blog Post

    • Report of Findings: Socialize

    • Report of Findings: Facebook System

    • Report of Findings: Examples

    • Report of Findings: Facebook Retargeting

    • Report of Findings: Scheduling

    • Report of Findings: Instagram

    • Report of Findings: LinkedIn

    • Report of Findings: Pinterest

    • Report of Findings: Twitter

    • Report of Findings: Metrics

    • Report of Findings: Opportunities

    • Report of Findings: Summary & Proposal
  • 4

    Templates & Documents

    • Social Media Strategy Template

    • Editable PowerPoint Template

    • Strategic Questionnaire Document

    • Discovery Call Follow Up Email

    • Welcome Email
  • 5

    Connect & Support

    • Support