Course curriculum

  • 1

    Part I: How Online Marketing Works

    • Introduction

    • Definition of Digital Marketing

    • Customer Journey - Awareness

    • Customer Journey - Evaluation

    • Customer Journey - Invitation

    • Content Lifecycle

    • Quiz: How Online Marketing Works Part I
  • 2

    Part II: How Online Marketing Works

    • Social Media Pro Approach - Overview

    • Social Media Pro Approach - Awareness

    • Social Media Pro Approach - Engage

    • Social Media Pro Approach - Conversion

    • Social Media Manager's Ultimate Goal

    • Quiz: How Online Marketing Works Part 2
  • 3

    Part III: How Online Marketing Works

    • Establishing an Online Presence

    • Mapping the Customer Journey

    • Organic Versus Paid Traffic

    • Top Two Traffic Sources

    • Quiz: How Online Marketing Works Part 3
  • 4

    Part IV: How Online Marketing Works

    • Funnels - Tripwire

    • Funnels - Following Up

    • Funnels - Core Offers and Upsells

    • Funnels - After the Sale

    • Quiz: How Online Marketing Works Part 4
  • 5

    Templates & Documents

    • Customer Avatar Workbook
  • 6

    Connect & Support

    • Support