Course curriculum

  • 1
    Part I: How Online Marketing Works
    • Introduction
    • Definition of Digital Marketing
    • Customer Journey - Awareness
    • Customer Journey - Evaluation
    • Customer Journey - Invitation
    • Content Lifecycle
    • Quiz: How Online Marketing Works Part I
  • 2
    Part II: How Online Marketing Works
    • Social Media Pro Approach - Overview
    • Social Media Pro Approach - Awareness
    • Social Media Pro Approach - Engage
    • Social Media Pro Approach - Conversion
    • Social Media Manager's Ultimate Goal
    • Quiz: How Online Marketing Works Part 2
  • 3
    Part III: How Online Marketing Works
    • Establishing an Online Presence
    • Mapping the Customer Journey
    • Organic Versus Paid Traffic
    • Top Two Traffic Sources
    • Quiz: How Online Marketing Works Part 3
  • 4
    Part IV: How Online Marketing Works
    • Funnels - Tripwire
    • Funnels - Following Up
    • Funnels - Core Offers and Upsells
    • Funnels - After the Sale
    • Quiz: How Online Marketing Works Part 4
  • 5
    Templates & Documents
    • Customer Avatar Workbook
  • 6
    Connect & Support
    • Support