Course curriculum

  • 1

    Facebook Advertising Basics

    • Overview

    • Facebook Ads 101

    • Determining Budget

    • Campaign Budget Optimization

    • Audience Types & Interests

    • Ad Sets & Campaign Length

    • Facebook Pixel & Retargeting

    • Case Study

    • Quiz: Facebook Advertising Basics

  • 2

    Social Retargeting Pro

    • Retargeting Presentation

    • Retargeting 101

    • Getting Set Up

    • Place Your Pixel Code

    • Pixel Helper

    • Putting Your Pixel to Work

    • Audience Buckets 101

    • Website Pixel Spotting

    • Get the Complete Social Retargeting Pro Course

    • Quiz: Social Retargeting Pro

  • 3

    Mobile Leads Pro

    • Facebook Ads 101

    • Facebook Power Editor

    • Facebook Form Creation Tool

    • Get the Complete Mobile Leads Pro Course

    • Quiz: Mobile Leads Pro

  • 4

    Messenger Marketing Pro

    • Course Introduction

    • What is Messenger Marketing?

    • The Next Great Medium

    • What Can Messenger Marketing Do For You

    • The Journey From Target Audience to Customer

    • Facebook Marketing 101

    • Get the Complete Messenger Marketing Pro Course

    • Quiz: Messenger Marketing Pro