Course curriculum

  • 1

    AdSkills Welcome

    • Welcome
  • 2

    AdSkills: Introduction to Digital Ads

    • Networks

    • Roles

    • Ad Types

    • Targeting

    • Obvious Adams Book Study
  • 3

    AdSkills: Introduction to Campaign Assets

    • Ad Copy

    • Ad Imagery

    • Landing Page

    • Cashvertising Book Study
  • 4

    AdSkills: Advanced Digital Ads

    • Rookie Vs. Professional

    • The Process - From Start to Finish

    • Media Buying Math

    • Account Structure
  • 5

    AdSkills: Advanced Campaign Assets

    • Campaign Research

    • Creation Tools

    • Copy Frameworks - BUP, AIDA, PAS

    • Audience Targeting

    • Creating An Ad

    • Split Testing

    • Automation Rules

    • Top 5 Landing Pages Explained
  • 6

    AdSkills: Introduction to Web Analytics

    • What is Tracking

    • Manual Tracking

    • Automated Tracking

    • Tracking & Analytics Tools

    • Understanding Google Analytics

    • Understanding UTM Parameters

    • Don't Make Me Think Book Study
  • 7

    AdSkills: Advanced Web Analytics

    • Tracking Vs. Analytics

    • Tag Managers

    • Client Vs. Server Tracking

    • Qualitative Vs. Quantitative Analytics
  • 8

    AdSkills: Stages of Ad Awareness

    • ZMOT

    • Schwartz Scale

    • Omni Presence
  • 9

    AdSkills: Creating Campaign Plans

    • Creating Campaign Plan Templates

    • Audience Targeting

    • Completing a Campaign Plan

    • Budget Deployment

    • Ongoing Optimization
  • 10

    AdSkills: Data Story Telling

    • Collection

    • Filtering

    • Visualization

    • Marketing Pivot

    • Repeat

    • Exploring Web Analytic Tools
  • 11

    AdSkills: Benefits of AdSkills Certification

    • Benefits of AdSkills Certification
  • 12

    AdSkills Quiz

    • AdSkills Quiz
  • 13

    Facebook Advertising Basics

    • Overview

    • Facebook Ads 101

    • Determining Budget

    • Campaign Budget Optimization

    • Audience Types & Interests

    • Ad Sets & Campaign Length

    • Facebook Pixel & Retargeting

    • Case Study

    • Quiz: Facebook Advertising Basics
  • 14

    Social Retargeting Pro

    • Retargeting Presentation

    • Retargeting 101

    • Getting Set Up

    • Place Your Pixel Code

    • Pixel Helper

    • Putting Your Pixel to Work

    • Audience Buckets 101

    • Website Pixel Spotting

    • Get the Complete Social Retargeting Pro Course

    • Quiz: Social Retargeting Pro
  • 15

    Mobile Leads Pro

    • Facebook Ads 101

    • Facebook Power Editor

    • Facebook Form Creation Tool

    • Get the Complete Mobile Leads Pro Course
  • 16

    Messenger Marketing Pro

    • Course Introduction

    • What is Messenger Marketing?

    • The Next Great Medium

    • What Can Messenger Marketing Do For You

    • The Journey From Target Audience to Customer

    • Facebook Marketing 101

    • Get the Complete Messenger Marketing Pro Course