Course curriculum

  • 1
    Facebook Advertising Basics
    • Overview
    • Facebook Ads 101
    • Determining Budget
    • Campaign Budget Optimization
    • Audience Types & Interests
    • Ad Sets & Campaign Length
    • Facebook Pixel & Retargeting
    • Case Study
    • Quiz: Facebook Advertising Basics
  • 2
    Social Retargeting Pro
    • Retargeting Presentation
    • Retargeting 101
    • Getting Set Up
    • Place Your Pixel Code
    • Pixel Helper
    • Putting Your Pixel to Work
    • Audience Buckets 101
    • Website Pixel Spotting
    • Get the Complete Social Retargeting Pro Course
    • Quiz: Social Retargeting Pro
  • 3
    Mobile Leads Pro
    • Facebook Ads 101
    • Facebook Power Editor
    • Facebook Form Creation Tool
    • Get the Complete Mobile Leads Pro Course
    • Quiz: Mobile Leads Pro
  • 4
    Messenger Marketing Pro
    • Course Introduction
    • What is Messenger Marketing?
    • The Next Great Medium
    • What Can Messenger Marketing Do For You
    • The Journey From Target Audience to Customer
    • Facebook Marketing 101
    • Get the Complete Messenger Marketing Pro Course
    • Quiz: Messenger Marketing Pro