Course curriculum

  • 1

    5-Step Approach to Social Media

    • Introduction to the 5-Step Approach to Social Media

    • Slides

    • Strategic Questions for Listening Phase

  • 2

    Listen

    • Step 1 - Listen

    • Slides

  • 3

    Create

    • Step 2 - Create

    • Slides

  • 4

    Grow

    • Step 3 - Grow

    • Slides

  • 5

    Engage

    • Step 4 - Engage

    • Slides

  • 6

    Invite

    • Step 5 - Invite

    • Slides

  • 7

    Creating Your Customer Avatar

    • Customer Avatar Training

    • Customer Avatar Workbook

  • 8

    Branding Your Business

    • Branding Overview

    • About Your Brand

    • Branding 1: Brainstorming Your Target Demographic

    • Branding 1: Solving Your Niche's "Problem"

    • Branding 1: Messaging

    • Branding 1: Your Unique Selling Proposition (USP)

    • Branding 1: Storytelling

    • Branding 2: Keyword Research

    • Branding 2: Creating a Single Email Address

    • Branding 2: Branding Components

    • Branding Checklist

    • Components of a Killer Brand

    • Domains, Keywords & Usernames

  • 9

    Editorial Calendar

    • Editorial & Promotions Calendar

    • Slides

    • Promotions & Affiliate Calendar

    • Editorial Calendar Content Mix

  • 10

    Content & Connections

    • Content & Connections

    • Blog Topic Ideas

    • 100 Killer Social Media Content Ideas

  • 11

    Setting Up Your Social Profiles

    • Tech Set Up Checklist

    • Setting up Social Profiles

    • Social Media Image Sizes Cheatsheets for 2018

  • 12

    Setting Up Gmail

    • Setting Up Gmail

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